Monday, 16 February 2009


There's a thoughtful post by Jack Thurston (an ex Special Adviser at DEFRA) here on what LabourList is getting wrong, and more broadly what Labour is getting wrong. There's a nice quote towards the end which I think is quite powerful:

What really matters is something altogether less glamorous. And that is a really coherent and responsive email-driven supporter mobilisation strategy. Even at 30 per cent in the polls, Labour does have tens of millions of supporters it should be communicating with, many of whom have email. It’s not about technology. John McCain had all the same e-mobilisation tools as Barack Obama he just didn’t use them nearly so well. If the next general election is close (and looking at the polls, that’s a big IF) this could turn out to be an important difference between the parties.

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