Tuesday, 27 July 2010
Thursday, 22 July 2010
‘The death of....’ is usually rubbish. But this one makes me wonder.
A new iPad application called Flipboard turns online content into a magazine on your desktop. And it makes it looks like a magazine (closer to The Times magazine than Hello at present).
It bridges a very important gap. Professionally produced content tends to be presented well, even when the content is poor. User generated content tends to be presented badly, even when the content is superb.
Flipboard means that there is a level playing field for content, and is prioritised on the basis of its interest to the reader (as Facebook does on the basis of your behaviour, but also prioritising things like the people you interact with and retweets). So it’s rather cleverly combined the best of UGC with the best of traditional media.
It’s a long video on Scobleizer’s blog, but worth a watch:
Tuesday, 20 July 2010
Monday, 12 July 2010
Around half of people I talk to about new websites just need a Posterous site.
In a nutshell Posterous is very useful because:
· It creates a website for you instantly and for free, just from sending an email to firstname.lastname@example.org
· It can then re-post this material to any other websites you want. I get it to automatically post my blog postings to Twitter, Facebook and my Blogger blog, as well as sending photos to my Flickr account.
· It’s search engine friendly – so comes up prominently in Google without any fiddling.
· There’s no need to brief anyone or build anything difficult.
This is why I often recommend that people use it.