Thursday, 22 July 2010

Is this the beginning of the death of magazines?

‘The death of....’ is usually rubbish. But this one makes me wonder.

A new iPad application called Flipboard turns online content into a magazine on your desktop. And it makes it looks like a magazine (closer to The Times magazine than Hello at present).

It bridges a very important gap. Professionally produced content tends to be presented well, even when the content is poor. User generated content tends to be presented badly, even when the content is superb.

Flipboard means that there is a level playing field for content, and is prioritised on the basis of its interest to the reader (as Facebook does on the basis of your behaviour, but also prioritising things like the people you interact with and retweets). So it’s rather cleverly combined the best of UGC with the best of traditional media.

It’s a long video on Scobleizer’s blog, but worth a watch:

Posted via email from Rob's posterous

No comments: