Rob Blackie's blog
Wednesday, 6 May 2009
The brilliance of Boris Johnson
His emails break every email marketing rule around.
But unlike virtually every other marketing email I get they are well written, funny and engaging.
So despite my political opposition to him I can't help but smile and marvel at the quality of the writing.
And of course by doing so he effectively reduces his risk of being attacked on the big issues.
Here's a great example from recently.
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