His emails break every email marketing rule around.
But unlike virtually every other marketing email I get they are well written, funny and engaging.
So despite my political opposition to him I can't help but smile and marvel at the quality of the writing.
And of course by doing so he effectively reduces his risk of being attacked on the big issues.
Here's a great example from recently.
3 comments:
Good post, and I completely concur. The virulent anti-BJ campaign by socialists was particularly vexing during the mayoral election. These people seem convinced that no one of an upper class background is capable of anything other than idiocy; an absurd prejudice, of course.
The boy can write, even if he's wrong on a lot of issues (and I still haven't forgiven him for the alcohol tube ban).
Would you be kind enough to e-mail me?
I really did LOL at his "ping pong is coming home" speech at the end of last summer's olympics.
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