Friday, 29 October 2010

Why influence scores are fairly meaningless

Number 10 Downing Street is given a Klout score of 51. While WiredUK is given a (higher) Klout score of 56.

Nicely illustrating that your ability to gather lots of friends, and even disseminate your message online, is not really the same thing as influence.

Tools like Klout, and the influence tools offered by most online monitoring services, aren't completely meaningless. But without analysis and insight they are fairly meaningless.

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