McKinsey’s recent report on ten major trends includes a number of trends driven by data, including product testing and data mining by corporates such as Tesco, Capital One and Ford, and crime mapping to identify problem areas.
On a similar note, Marketing Week’s feature on the use of data by online dating companies has a variety of useful insights. Lovestruck.com’s use of behavioural data with people’s stated preferences is interesting in that it’s a the centre of their business model, not just in their marketing:
But when they start to use the site, that data is overridden by an IntroAnalytics matching algorithm which learns from the user’s behaviour.
