Blue Rubicon online

Here is a brief list of some of the things we do online at Blue Rubicon.

Our Twitter list: http://twitter.com/robblackie_bob/blue-rubicon

Facebook page: http://www.facebook.com/pages/Blue-Rubicon/#!/pages/Blue-Rubicon/329545317397?ref=ts

Our digital inspiration and ideas email list: bit.ly/bAO7pn

LinkedIn: http://www.linkedin.com/companies/blue-rubicon

Some Blue Rubicon blogs:

http://www.obamalondon.blogspot.com/

http://sociable.net/

http://dalstoncookbook.blogspot.com/

http://internsanonymous.co.uk/

Documents and presentations: http://www.scribd.com/BlueRubicon

Facebook group (for current & former employees): http://www.facebook.com/#!/group.php?gid=62324994761&ref=ts

And finally Blue Rubicon’s website: bluerubicon.com

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Digital trends and inspiration for September

Here's our digital trends and inspiration email for September. If you'd like to sign up just click here: http://bit.ly/bAO7pn

Who is influential online?
HP labs, who operate at academic levels of rigour rather than the back-of-an-envelope level that’s common online, have come up with some interesting research on who is influential online. Find out more here:http://bit.ly/9XilyZ

Getting holiday recommendations from friends
If you sign in to Tripadvisor using Facebook, it tells you which of your friends have been to your possible holiday destination. So when I look up Los Angeles, I’m told that my friends Jonathan and Simon are currently living there, LA is hometown to Jerome and 34 others have visited on work and holidays.
http://www.tripadvisor.co.uk/TripFriends

Facebook places
Facebook places allows you to tell your friends (and brands) where you are, and launches in the UK soon. For instance, you can go to your local pub and find out which friends are nearby and arrange to meet them. We’re convinced that this will be one of the most important technological innovations of this decade. Have a look at the launch video: http://www.facebook.com/video/video.php?v=10150257497405484
(Disclaimer – we work for Facebook)

A couple of good Twitter feeds for you from Blue Rubicon (if we say so ourselves)
http://twitter.com/robblackie_bob
http://twitter.com/rwja

Googling foreign policy
The US State Department have had an innovative approach to using the internet in foreign policy. Jared Cohen, who has headed this effort is now moving to Google’s ‘think/do tank’.
http://www.foreignpolicy.com/articles/2010/09/07/jared_cohen?page=0,0

Obama’s internal communications
We continue to think that the internal communications of the Obama campaign were underappreciated. Here is Obama campaign manager David Plouffe explaining why Obama supporters should make phone calls, and give money, for this November’s American election. The video is low key and unglamorous but we expect that the impact on the 23,000 people who watched was significant. http://www.youtube.com/watch?v=ZnxfvimuUsY

Blue Rubicon Digital trends and inspiration July 2010

via scribd.com

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Is this the beginning of the death of magazines?

‘The death of....’ is usually rubbish. But this one makes me wonder.

A new iPad application called Flipboard turns online content into a magazine on your desktop. And it makes it looks like a magazine (closer to The Times magazine than Hello at present).

It bridges a very important gap. Professionally produced content tends to be presented well, even when the content is poor. User generated content tends to be presented badly, even when the content is superb.

Flipboard means that there is a level playing field for content, and is prioritised on the basis of its interest to the reader (as Facebook does on the basis of your behaviour, but also prioritising things like the people you interact with and retweets). So it’s rather cleverly combined the best of UGC with the best of traditional media.

It’s a long video on Scobleizer’s blog, but worth a watch:

http://scobleizer.com/2010/07/20/exclusive-first-look-at-revolutionary-social-news-ipad-app-flipboard/

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Crowdsourcing an iPhone app

Giff Gaff* is a people powered mobile phone network - who get their core business mainly done by their customers.

So I'm pleased to see that one of their customers has designed an iPhone app for them, now in the Apple Store.

As my digitally native colleague Lisa (who spotted this) says 'bloody brilliant'.

*Declaration of interest - a client - but this is actually a result of their core business model rather than something we've done for them.

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Building a website for free in 15 seconds

Around half of people I talk to about new websites just need a Posterous site.

In a nutshell Posterous is very useful because:

·         It creates a website for you instantly and for free, just from sending an email to post@posterous.com

·         It can then re-post this material to any other websites you want. I get it to automatically post my blog postings to Twitter, Facebook and my Blogger blog, as well as sending photos to my Flickr account.

·         It’s search engine friendly – so comes up prominently in Google without any fiddling.

·         There’s no need to brief anyone or build anything difficult.

This is why I often recommend that people use it.

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The worst use of polling I've seen for months

Childwise have done a poll on whether children are scared by adults drunk. Potentially quite an interesting issue.

But their interpretation of the results is bonkers. They say that one third of children are scared by adults who are drinking too much. Which is sad and clearly matters.

But they then go on to say that nearly half of children aren't bothered by drunkeness - and that this is disturbing too.

So basically it's disturbing if children are scared or not scared by drinking.

http://news.bbc.co.uk/1/hi/education/10491057.stm

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