Friday, 30 January 2009

Always say thank you, part II

The PR Media Blog has a short piece by Thomas Gensemer of Blue State Digital, Obama's web company:

... it had a simple strategy behind it all - find your support, recruit them, give them something to do and then say thank you. And by repeating these steps, changing the calls to action, and monitoring how each user responds, the campaign quickly built an organization of unpredicted scale and commitment to Barack Obama.

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