Jan Moir's homophobia puts her top of Twitter

Jan Moir's nasty article in the Daily Mail today about Stephen Gately's death has put her close to the top of Twitter, with around 100 Tweets a minute currently.

People are being redirected to the Press Complaints Commission to make complaints - it will be interesting to see the rate at which Tweets translate into complaints.

Interesting that some people are posting her article as a Google Doc so that the Mail doesn't benefit from the traffic.

http://twitter.com/#search?q=%22Jan%20Moir%22

Thanks to my colleague Sarah for pointing this out.

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Using the internet for basic communications

One of the most basic things you can do online is to send out briefing and comment on a news announcement.

Boris Johnson's announcement of a fare increase yesterday produced the following reactions:

·         1.57pm Lib Dem press release response – scrappy and untidy but fast and with lots of detailed briefing on the back of it. Useful if I was a journalist needing a quick comment or anyone trying to get to grips with the detail.

·         3.53pm I get Progressive London’s (ie Ken Livingstone) response – a well formatted but wordy explanation of everything that’s wrong with Boris. A bit too detailed for a press release, not detailed enough to be a briefing.

·         6.12pm I get Boris Johnson’s explanation from the GLA. This is the best formatted of the lot, basically his Evening Standard article cut & pasted. Well written and comprehensive. Serious rather than his usual jokey tone.

 

I’ve checked and Labour officially don’t seem to have responded to the increase in London (e.g. their London website) – except from via the media. 

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PR Week on Trafigura

PR Week have a report on Trafigura today:

http://www.prweek.com/news/bulletin/UKDaily/article/945360/?DCMP=EMC-UKDaily

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Will the #Trafigura injunction hold?

In the couple of minutes since I searched for #trafigura on Twitter there have been an additional 61 tweets on it. So that's thousands per hour, before the peak internet use time of the day.

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Castrol's mass personalisation

Great example from my former neighbour Alex here of Castrol automatically recommending the right engine oil for your car:

Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.

Ogilvy Advertising conceived the idea, which is an innovative recasting of Castrol's pre-existing 'Right Oil Right Car' service.

This allows anyone to find out what is the best Castrol oil product for their car by telling Castrol what their registration plate number is via mobile or online.

Astoundingly stupid advertising

GE try to make coal seem more modern, environmentally friendly and sexy by using models.

100,000 views of this video - but not necessarily in the way they want.

Back at work

So if you're trying to contact me I'm around now.

However I've got close to 2,000 emails to wade through so if it's anything urgent it's probably best to phone me.

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