Monday, 12 October 2009

Castrol's mass personalisation

Great example from my former neighbour Alex here of Castrol automatically recommending the right engine oil for your car:

Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.

Ogilvy Advertising conceived the idea, which is an innovative recasting of Castrol's pre-existing 'Right Oil Right Car' service.

This allows anyone to find out what is the best Castrol oil product for their car by telling Castrol what their registration plate number is via mobile or online.

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