One of the most basic things you can do online is to send out briefing and comment on a news announcement.
Boris Johnson's announcement of a fare increase yesterday produced the following reactions:
· 1.57pm Lib Dem press release response – scrappy and untidy but fast and with lots of detailed briefing on the back of it. Useful if I was a journalist needing a quick comment or anyone trying to get to grips with the detail.
· 3.53pm I get Progressive London’s (ie Ken Livingstone) response – a well formatted but wordy explanation of everything that’s wrong with Boris. A bit too detailed for a press release, not detailed enough to be a briefing.
· 6.12pm I get Boris Johnson’s explanation from the GLA. This is the best formatted of the lot, basically his Evening Standard article cut & pasted. Well written and comprehensive. Serious rather than his usual jokey tone.
I’ve checked and Labour officially don’t seem to have responded to the increase in London (e.g. their London website) – except from via the media.