Friday, 16 October 2009

Jan Moir - advertising is removed

I'm particularly interested in the Jan Moir and Trafigura stories this week - because they nicely illustrate that you don't need vast numbers of people to make a big difference.

My rough estimate is that 30,000 tweets mentioned Trafigura before they backed down.

I wasn't watching as closely with Jan Moir - but the Facebook group only has about 3,500 members. My impression is that the rate of tweets was at a similar rate to Trafigura, ie 100 or so a minute from this morning.

The key to success I think for the Jan Moir campaign is that it turned people's anger into action by getting them to a) complain to the PCC and b) complain directly to advertisers. To do that effectively you don't need many people - but they do need to be willing to pick up the phone or write an email.

Posted via email from Rob's posterous

1 comment:

metrodeco said...

This morning Brighton's Nikki Bayley (@nikkib on Twitter) made one of the first complaints in the country about the Daily Mail's vile columnist Jan Moir and here cowardly homophobic attack on Stephen Gately. Here's the Press Complaints Commission's response http://tiny.cc/aPipa